Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Too Faced: Cosmetics firm introduces Lashlight mascara infused with liquid crystalline particles that bounce light off and around lashes "for brighter eyes and the richest, glossiest ebony-black lashes possible." The mascara "thickens, lengthens and conditions for a smudge-proof, long-wearing finish," according to firm. The wand's base features two built-in optic blue LED bulbs to "illuminate each and every lash." Product's formula features helicone - a polymer that "creates micro-mirrors to separate and split light" - as well as panthenol, red algae, vitamins C and E and essential oils. The mascara retails at Sephora, Ulta and other retailers and boutiques for $25