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Avon signs Zoe Saldana

This article was originally published in The Rose Sheet

Executive Summary

Actress Zoe Saldana, recently cast as Neytiri in sci-fi box-office smash "Avatar," is the face of direct seller's new Eternal Magic fragrance. Like Saldana, firm says, Eternal Magic is "unforgettable [and] leaves an indelible impression." Inspired by the rare Princess Monaco rose, scent "is the embodiment of the unique magic that surrounds mysterious, alluring women everywhere." According to Jan. 12 release, Saldana also will appear in Avon's brochure for color cosmetics in the coming months, the company says. Eternal Magic is available through Avon reps worldwide
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