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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Doc opens Youth Corridor: Plastic surgeon Gerald Imber, author of "The Youth Corridor: A Renowned Surgeon's Revolutionary Program For Maintenance, Rejuvenation and Timeless Beauty," introduces Youth Corridor skin care. "Cornerstone" of the line is Antioxidant Boost Skin Serum, formulated with vitamins C and E and melatonin based on research suggesting that the ingredients in combination are "far more effective than vitamin C or E alone or any two in combination." Lipophilic melatonin helps other antioxidants penetrate through skin's keratinized layer for maximum impact, according to Jan. 7 release. "Vitamin C is crucial for healthy, beautiful skin, but if it can't get in, it can't work," says Dr. Imber, assistant clinical professor of surgery at the Weill-Cornell School of Medicine in New York. Antioxidant Boost Skin Serum can be purchased online for $145. Other items available at YouthCorridor.com include peptide-powered Rejuvenating Eye Cream ($85) and Gentle Moisturizer with Green Tea ($35)
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