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Colgate's 2010 Product Pipeline Targets Niches In Oral Care, Deodorants

This article was originally published in The Rose Sheet

Executive Summary

Colgate-Palmolive will launch a "robust" pipeline of products in 2010, including toothpaste line extensions targeted to consumers with sensitive gums and to the Hispanic market

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Colgate Oral-Care Innovations, Ads Debut In 2011; Pro-Relief Waits

Colgate-Palmolive provided a long-awaited update on its pending launch of Colgate Sensitive Pro-Relief toothpaste in the U.S., in addition to details on new oral-care launches and ad campaigns, during its fourth quarter and year-end call Jan. 27.

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