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Hair Fairies tutors parents

This article was originally published in The Rose Sheet

Executive Summary

Sensitive to families' tight budgets in a trying economy, Los Angeles-based chain of upscale kid-friendly salons will launch a do-it-yourself lice removal video guide on its Web site Feb. 3. "When a client is treated in-store," Hair Fairies says, "there is a 100% service guarantee. But in the current economic climate, many families are wary of the additional out-of-pocket expense involved in visiting a head lice salon." A written step-by-step tutorial already is available at HairFairies.com, with links to purchase the "all-natural," FDA-approved Hair Fairies products used in the process. A home kit consisting of Nit-Zapping Clenz Shampoo, Clenz Cream and a nit comb costs $45. Company founder Maria Botham appeared on ABC's "Good Morning America" Jan. 26 to discuss Hair Fairies' salon services, calling the company "the Starbucks of head-lice removal." Concerned parents also are invited to call the brand's free Head Lice Hotline. Fairy Tales Hair Care is another company offering head-lice treatments touted as natural, non-toxic alternatives to harsher insecticides on the market (1"The Rose Sheet" May 18, 2009)

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