Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Rite Aid: Drugstore chain will expand its in-house line of sun-care products to include Rx Suncare Sport SPF 70 and Rx Suncare HairGuard. Sport SPF 70 is water-resistant, "capitalizes on the growing demand by consumers for a high SPF" and features the Skin Cancer Foundation's Seal of Recommendation, while HairGuard contains a heat-activated conditioner and protects chemically processed hair from UV damage. Line extensions answer customer requests and advance retailer's strategy to grow its private-label offering and position itself as a health and beauty destination, firm says. The new products will roll out to stores throughout the country between now and April. They join eight other items in Rite Aid's Rx Suncare line, all of which retail for less than $10 apiece
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says