Colgate Total Was Wrong Choice For Aquafresh Iso-Active Head-To-Head Trial
This article was originally published in The Rose Sheet
Executive Summary
A National Advertising Division recommendation that GlaxoSmithKline discontinue the claim that Aquafresh Iso-Active Whitening Toothpaste "removes 3x more bacteria" than ordinary toothpaste is a significant blow to a campaign centered on the superiority of its "breakthrough" product