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Investment predicted for natural personal-care industry

This article was originally published in The Rose Sheet

Executive Summary

According to research and consulting firm Organic Monitor, investment activity in natural and organic personal-care companies is expected to rise in 2010. "Improving economic conditions and easing of capital restrictions are making investors target this high-growth sector once again," the firm says in recently published Strategic Insight research report. Major deals - such as Shiseido's $1.5 bil. purchase of Bare Escentuals in January - suggest firms are increasingly open to acquisitions and mergers. Private companies in Europe especially will be targeted in major deals in 2010 because many leading U.S.-based firms in the industry have already been acquired, Organic Monitor says. Report also found that the most successful natural personal-care companies are those that, once acquired, receive investment but continue to operate as separate entities
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