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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Vitl Waters: Infomercials airing this month in Chicago, Los Angeles, Miami, Minneapolis, New York and other major cities nationwide will offer viewers a set of Vitl Waters skin-care products for special promotional rate of $39.99, plus shipping and handling, according to Feb. 15 release. Each product contains "world's richest natural mineral water - water created more than 600 million years ago," company notes. Water boasts unique combination of 34 minerals to heal and rejuvenate skin cells, and use of products is "clinically proven to rebuild, strengthen and protect the skin's structural integrity against skin blemishes and other impurities," awarding a "more youthful appearance," according to the Geologix, Inc. brand. Infomercial package comprises Vitl Waters All-Day Facial Cream SPF 15, Night Cream, Eye Cream and a bonus Facial Cleanser; it also is available at VitlWaters.com
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