Out Of Bankruptcy, Crabtree & Evelyn Emphasizes Consumer Relationships
This article was originally published in The Rose Sheet
Executive Summary
Embracing its "fresh start," Crabtree & Evelyn is focused on positioning its brand and engaging consumers this year as it emerges from bankruptcy in the U.S
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Crabtree & Evelyn files for chapter 11
Connecticut-based soap and personal-care maker Crabtree & Evelyn files for bankruptcy protection. Company will undergo a reorganization to "capitalize on opportunities for future growth and profitability," which will include strengthening brand strategies, restructuring its financial obligations and evaluating its real-estate portfolio, according to July 1 release. Meanwhile business operations will continue through firm's wholesale, e-commerce and retail operations. Members of the Crabtree & Evelyn group, which includes affiliates in Canada, European Union, Hong Kong, Malaysia, Singapore and Australia, have not filed for protection