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Avon Updates Portfolio, Equips Sales Reps Under "Bold New Growth Agenda"

This article was originally published in The Rose Sheet

Executive Summary

Avon is looking to eliminate unpopular items and get cutting-edge new products in the hands of its representatives while streamlining its direct sales operation via an enhanced Internet platform

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Can Avon CEO McCoy Rise To “Superhuman” Task?

New CEO Sheri McCoy comes to Avon from Johnson & Johnson with a strong background in consumer products and a “significant turn-around track record,” according to Avon. However, “there is no cape flowing behind her,” notes Morningstar analyst Lauren DeSanto, speculating that Avon’s problems may require superhuman powers.

Avon Capitalizing On Insights & Marketing Intelligence Program

Avon's investments in Insights & Marketing Intelligence appear to be paying off, and the company will continue to leverage the program in strategic decisions going forward, it says

Avon Capitalizing On Insights & Marketing Intelligence Program

Avon's investments in Insights & Marketing Intelligence appear to be paying off, and the company will continue to leverage the program in strategic decisions going forward, it says
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