Avon Updates Portfolio, Equips Sales Reps Under "Bold New Growth Agenda"
This article was originally published in The Rose Sheet
Executive SummaryAvon is looking to eliminate unpopular items and get cutting-edge new products in the hands of its representatives while streamlining its direct sales operation via an enhanced Internet platform
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New CEO Sheri McCoy comes to Avon from Johnson & Johnson with a strong background in consumer products and a “significant turn-around track record,” according to Avon. However, “there is no cape flowing behind her,” notes Morningstar analyst Lauren DeSanto, speculating that Avon’s problems may require superhuman powers.