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Avon rallies troops for Green Tomorrow

This article was originally published in The Rose Sheet

Executive Summary

Firm will leverage a "veritable green army" made up of its more than 6.2 million sales reps across the globe in "Hello Green Tomorrow" initiative aimed at raising awareness and funds to replant trees - at $1 a pop - in the South American Atlantic Rainforest. Avon will donate first $1 mil., according to March 16 release. While firm has "a long heritage" of giving back to community, raising more than $730 mil. through 2009 for breast cancer and domestic violence causes worldwide, Hello Green Tomorrow "marks the company's first external environmental engagement, and it underscores Avon's commitment to environmental stewardship." This month, the company also announced the Avon Paper Promise, with the goal of "purchas[ing] 100% of its paper from certified and/or post-consumer-recycled content sources within 10 years," it says
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