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"Don't Fret the Sweat"

This article was originally published in The Rose Sheet

Executive Summary

Unilever refers parents of tweens to DontFretTheSweat.com, its educational Web site "filled with expert tips, money-saving offers and real-life stories about how parents are communicating and transitioning their tweens into confident and self-reliant young adults." In a survey conducted by KRC Research, 69% of tweens characterized talks with their parents as "very helpful," firm notes. It states: "In addition to facing more challenges and pressures, supporting research shows that kids are also entering puberty and experiencing biological milestones - including producing body odor - at an earlier age." Among other offerings from its Degree, Dove and Suave deodorant and antiperspirant lines, Unilever recommends Degree Girl, which "gets girls through every OMG moment with confidence" and now comes in a new scent - Degree Girl Friends Forever

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