Sibu Launches New Topical Products While Raising Sea-Buckthorn Awareness
This article was originally published in The Rose Sheet
Executive SummarySibu Beauty is launching three new topical products - with plans for further line extensions - while working to raise awareness of its brand and core ingredient, the "superfood" sea buckthorn
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Firms highlighted ingredients from far-flung locales at Cosmoprof North America July 22-24. While AHAVA marketed Deadsea minerals in its new Comforting Cream and The Leakey Collection promoted marula oil sourced from rural Kenya, Amika Hair Care extended its Obliphica line with products harnessing the benefits of sea buckthorn, a berry that thrives in extremely harsh conditions in Siberia.