Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
NIVEA: Beiersdorf skin-care brand is new multi-year title sponsor for AVP professional beach volleyball tour kicking off April 16 in Fort Lauderdale, Fla., firm announces March 31. All tour events will feature the iconic NIVEA blue color, transforming tournament sites into a "sea of blue," according to the release. NIVEA plans to market its new Happy Sensation body lotion and Touch of Happiness body wash in conjunction with tour events through "advertising, on-site signage, sampling activations, retail activities, PR, contests and online [promotions]," it says. "With its iconic character, its dedication to skin- and body-care worldwide, NIVEA fits perfectly with the health and vitality of our players," notes AVP Commissioner Mike Dodd