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Avon signs new face

This article was originally published in The Rose Sheet

Executive Summary

Award-winning singer/songwriter Keri Hilson will serve as the face of Imari, Imari Seduction and Avon's flagship color brand, the direct seller reports April 14. The singer, known for her Gold album "In A Perfect World," will appear in the pages of Avon's brochure for Imari beginning in August and for the color line throughout the remainder of the year, the company says. Her first official appearance for the brand will take place at Avon's upcoming sales call. Hilson joins a cast of celebrity spokespeople including Fergie, Courteney Cox, Patrick Dempsey, Zoe Saldana and Reese Witherspoon

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