Limited Brands Canada
This article was originally published in The Rose Sheet
Executive Summary
Columbus, Ohio-based company is creating Limited Brands Canada, a Montreal-based division that will support all Limited Brands retail stores and strategic expansion in Canada for brands including Bath & Body Works, Victoria's Secret and lingerie brand La Senza, the firm announces April 14. "We believe a Canadian-based team dedicated to the execution of our brands will provide a foundation for effectively leveraging talent and resources across key operating disciplines," Martin Waters, president of Limited Brands international division, says in the release. Joanne Nemeroff, currently president of La Senza, has been named president of Limited Brands Canada. Limited Brands established a platform for Canadian retail expansion with its purchase of La Senza several years ago. The firm introduced its B&BW brand into Canada in 2008 (1"The Rose Sheet" July 14, 2008)
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