Marketing In Brief
This article was originally published in The Rose Sheet
Revercel: Brand created by husband-and-wife doctor team introduces Skin Brightening Lotion, "clinically proven to brighten and even out tone - without the side-effects seen with hydroquinone," according to April 7 release. Product inhibits melanin production, fades age spots and reduces redness following sun exposure with "physician-level ingredients" including licorice extract and Lumiskin, which together have "a remarkable slowing effect on pigmentation," Emblica (Indian gooseberry) extract and CoQ-10 for anti-oxidant protection, anti-inflammatory green tea extract and daisy flower extract, which "evens out blotchy skin," Revercel says. Lotion sells for $65 for 1-oz. bottle at 1www.Revercel.com, select Northern California Nordstrom stores and Age Defy Dermatology and Wellness, a "complete dermatology and integrative health center" in Campbell, Calif., where company is based. Founded by cosmetic dermatologist and preventive medicine specialist Rick and Arlene Noodleman, respectively, Revercel offers a full range of products from cleansers and anti-aging creams to sunscreens, makeup and dietary supplements
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Bestselling Eco Lips Gold will be first product to carry the U.S. Department of Agriculture's organic seal following certification of Eco Lips' manufacturing facility in Cedar Rapids, Iowa. Company says it will be transitioning more of its products to carry USDA's stamp of approval over the next 12 months. Also, Eco Lips - which operates a private-label division - announces availability of USDA-certified organic lip balm to businesses wanting such a product for resale, gifting or promotion. "This gives companies the opportunity to easily distribute a certified organic promotional product that is also cost-effective," CEO Mark Patterson says. Eco Lips says the move illustrates its position in the contentious debate over the applicability of USDA's National Organic Program to cosmetics (versus food). Groups such as the Organic And Sustainable Industry Standards (OASIS) defend private standards for organic personal care as reasonable alternatives to an ill-adapted federal framework and vehicles for generating public opinion (1"The Rose Sheet" Aug. 10, 2009). But Eco Lips holds that "organic cannot have one meaning in one category (food) and another meaning in another category (skin care).
Celebrity hairstylist Philip Pelusi is taking his Tela Beauty Organics products - among the first hair-care offerings to be certified organic under the U.S. Department of Agriculture's National Organic Program - to a wider retail market
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program
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