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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Revercel: Brand created by husband-and-wife doctor team introduces Skin Brightening Lotion, "clinically proven to brighten and even out tone - without the side-effects seen with hydroquinone," according to April 7 release. Product inhibits melanin production, fades age spots and reduces redness following sun exposure with "physician-level ingredients" including licorice extract and Lumiskin, which together have "a remarkable slowing effect on pigmentation," Emblica (Indian gooseberry) extract and CoQ-10 for anti-oxidant protection, anti-inflammatory green tea extract and daisy flower extract, which "evens out blotchy skin," Revercel says. Lotion sells for $65 for 1-oz. bottle at 1www.Revercel.com, select Northern California Nordstrom stores and Age Defy Dermatology and Wellness, a "complete dermatology and integrative health center" in Campbell, Calif., where company is based. Founded by cosmetic dermatologist and preventive medicine specialist Rick and Arlene Noodleman, respectively, Revercel offers a full range of products from cleansers and anti-aging creams to sunscreens, makeup and dietary supplements

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