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This article was originally published in The Rose Sheet

Executive Summary

"Athlete-engineered" brand founded by stars in the world of sport, including David Wright of the New York Mets, teams up with Major League Baseball Properties for MLB's "first-ever" sunscreen license, according to April 8 release. "Protecting our players on the field is of critical importance to all of us in the league. Our relationship with MISSION Skincare will give our players additional equipment to help protect them as they play," says Howard Smith, MLB's senior VP of licensing. Sports dermatologist Brian B. Adams points out that "as MLB players are important role models for the youth of America, this relationship will seek to raise awareness of the critical importance of incorporating sunscreen into everyone's daily routine." In conjunction with the deal, MISSION is launching new Anti-Sting SPF 30+ Facesticks, SPF 15 Lip Balms and a Kids All-Sport Continuous Spray SPF 50+. Designed for active lifestyles and optimum performance, MISSION products, available at select sports specialty stores and health retailers, rolled out to CVS doors in fall 2009 (1"The Rose Sheet" Nov. 16, 2009, In Brief)

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