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This article was originally published in The Rose Sheet

Executive Summary

P&G's Lafley joins private-equity firm: Clayton, Dubilier & Rice welcomes former Procter & Gamble CEO A.G. Lafley as a special partner, according to April 7 announcement. Lafley held various positions with P&G for 32 years, including CEO for nine years, before retiring in 2009. "His experience building strong business operations, promoting innovation and spurring growth across global markets enhances our value-creation capabilities," CD&R President and CEO Donald J. Gogel notes. Lafley says he was attracted to CD&R because of its "successful history of building long-term value by improving the operational performance of its portfolio businesses exemplifies the positive role that private equity can play in the economy." Among the firm's diverse investments are companies in fields matching Lafley's industry-specific experience, such as Sally Beauty Holdings

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Marketing In Brief

ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says
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