HBW Insight is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Lady Boomers buying beauty online

This article was originally published in The Rose Sheet

Executive Summary

According to a report from market research firm Mintel, females in the Baby Boomer generation are "more Web-savvy than ever" when it comes to purchasing cosmetics and skin-care products online. One in 10 women in the Boomer generation report buying cosmetics and skin care through an online retailer, according to Mintel. Already "one of the largest beauty segments," the population of female Boomers will swell by 30.9% between 2005 and 2015, Mintel says. "These women spend 13 or more hours online a week, making the online market a powerful resource if retailers can get Boomers to log on," says Mintel Senior Analyst Kat Fay
Advertisement
Advertisement
UsernamePublicRestriction

Register

RS016898

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel