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"Transformers" spotted

This article was originally published in The Rose Sheet

Executive Summary

Skin- and hair-care formulas that change from one state to another - and those with claims that migrate from one category to another - are on the rise, according to reps from market research firm Mintel at the in-cosmetics conference in Paris. Nica Lewis, Mintel's director of beauty innovation, cited Chinese brand HerbaCeutic's Ultra Hydrating Mousse Mask as a "transformer" because of its mousse texture, which is most commonly encountered in hair and shaving products, rather than skin care. Oriks Magic B.B. Cream from Japanese firm Pars is another example, she says, as it works as a concealer, foundation and sunscreen and uses "chameleon technology," changing color to match user skin tone, similar to a tinted moisturizer. Lewis also points to U.S.-based Kairos' Acne Care Solutions - a line of hair-care products that makes skin-care claims - noting: Kairos "has made the connection that some hair products actually worsen acne and skin irritation" and created a scalp product that helps control skin breakouts
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