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Tweens' cosmetics use is up

This article was originally published in The Rose Sheet

Executive Summary

While regular use (at least once a month) of beauty products among teens ages 13 to 17 and young women ages 18 to 24 has fallen off "significantly" compared with 2007 levels, more tween girls ages 8 to 12 are regularly using mascara (18% versus 10%) and eyeliner (15% versus 9%), NPD says April 29, touting its new report entitled "Insight into the Youth Beauty Market." The research firm also notes that 5% more tweens are regularly using lipstick. "This evolution in tween girls appears to have less to do with diminished self-esteem and a larger societal issue and more to do with mom and family," NPD says. "Significantly more influential than TV and even their friends, these girls say that they 'look to their parents and siblings to see what they are using to help decide what to buy and use.'" The finding highlights the importance of educating young girls and their parents on the responsible use of beauty products, NPD VP and Global Industry Analyst Karen Grant suggests
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