Burner Balm clinical results unveiled
This article was originally published in The Rose Sheet
Executive Summary
Pacific Shore Holdings' lip balm infused with dietary supplement ingredients for weight management "performed better than anyone expected," according to Dr. David E. Toomey, lead investigator in a 12-week, double-blind clinical trial involving more than 100 subjects. Pacific Shore notes that participants randomized to Burner Balm versus a placebo lost an average of seven to nine pounds, many reporting consumption of smaller meals and elimination of snacking. Firm claims that its supplement ingredients - energy-boosting green tea, appetite-suppressing Hoodia Gordonii, chromium picolinate and caffeine - absorb "faster and steadier into the bloodstream" than they would via pills or powders because they travel through "the many blood vessels located in the mucus membrane in our lips." Pacific Shore caught flak last year from a UK-based eating disorder association and the National Obesity Forum for allegedly contributing to female body-image issues and promoting a "gimmick" of dubious efficacy (1"The Rose Sheet" Nov. 2, 2009). The firm says it has hiked up ingredient levels in its fourth-generation lip balm and is confident the product will yield even better results in continued testing. Launching soon to retailers worldwide, Burner Balm is available now in assorted flavors at BurnerBalm.com for $5.99 apiece
You may also be interested in...
Clinical Weight-Loss Results For Controversial Burner Balm Expected Soon
Three-month results from a weight-loss clinical trial for Burner Balm - a natural-marketed lip balm designed to boost energy, suppress appetite and burn fat - are "encouraging" and the company "hopes to have the published results by the end of the year," Pacific Shore Holdings announces Oct. 22
Hanmi-OCI Merger Hits Wall As Brothers Win Shareholder Vote, Board Seats
The planned merger of Korea's Hanmi Pharm Group with OCI Group hits a major speed bump as the two sons of Hanmi's founder and other candidates recommended by them secture board seats. But it remains to be seen how the Lim brothers will fulfil their ambitious promises.
Beauty Firms Using AI-Based Tools Could Be Subject To Health Privacy Laws In US States
Using AI-based programs to collect and store consumer information risks running afoul of new health privacy laws cropping up in US states. Lack of federal regulation or guidance on the issue is one of the biggest challenges for beauty firms deploying AI, according to Stacy Marcus, partner at Reed Smith LLP.