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Burner Balm clinical results unveiled

This article was originally published in The Rose Sheet

Executive Summary

Pacific Shore Holdings' lip balm infused with dietary supplement ingredients for weight management "performed better than anyone expected," according to Dr. David E. Toomey, lead investigator in a 12-week, double-blind clinical trial involving more than 100 subjects. Pacific Shore notes that participants randomized to Burner Balm versus a placebo lost an average of seven to nine pounds, many reporting consumption of smaller meals and elimination of snacking. Firm claims that its supplement ingredients - energy-boosting green tea, appetite-suppressing Hoodia Gordonii, chromium picolinate and caffeine - absorb "faster and steadier into the bloodstream" than they would via pills or powders because they travel through "the many blood vessels located in the mucus membrane in our lips." Pacific Shore caught flak last year from a UK-based eating disorder association and the National Obesity Forum for allegedly contributing to female body-image issues and promoting a "gimmick" of dubious efficacy (1"The Rose Sheet" Nov. 2, 2009). The firm says it has hiked up ingredient levels in its fourth-generation lip balm and is confident the product will yield even better results in continued testing. Launching soon to retailers worldwide, Burner Balm is available now in assorted flavors at BurnerBalm.com for $5.99 apiece
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