Celeb Fragrance Market In Sound Health; Parlux Looks To Grow Existing Brands
This article was originally published in The Rose Sheet
Executive Summary
Celebrity fragrances have not lost their appeal with consumers, according to Parlux, which is dedicating resources to its current celeb roster as it makes its way back to profitability
You may also be interested in...
With Reb’l Fleur, Parlux Looks To Rihanna To Follow $70 Mil. Paris Path
Parlux Fragrances is banking on Grammy-winning recording artist Rihanna to be its next Paris Hilton, as the reality starlet's fragrance franchise – Parlux's biggest brand to date – cruises toward a projected $70 million in sales in 2011.
With Reb’l Fleur, Parlux Looks To Rihanna To Follow $70 Mil. Paris Path
Parlux Fragrances is banking on Grammy-winning recording artist Rihanna to be its next Paris Hilton, as the reality starlet's fragrance franchise – Parlux's biggest brand to date – cruises toward a projected $70 million in sales in 2011.
Parlux Bets On Fashion Designers For Future Fragrance Success
With a new fragrance licensing agreement with shoe designer Vince Camuto, Parlux looks to return to its roots with a portfolio dominated by designer names