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Jack Black Launches Skin Care For Active/Athletic Men & Women

This article was originally published in The Rose Sheet

Executive Summary

Jack Black is widening the market for its products with the launch of Performance Remedy, a natural skin-care line for active women as well as men that is winning attention from new retail corners

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Marketing In Brief

Revance Therapeutics: Biopharmaceutical company announces launch of Relastin Eye Silk, a topical product designed to increase the elasticity of skin around eyes. Item is "the first product to clinically demonstrate the ability to restore the 'spring'" of skin by "promot[ing] the formation of functional elastin," a protein in skin that the body stops producing as one ages. In clinical studies Relastin Eye Silk, which features the patent-pending Zinc Firming Complex, was shown to "significantly decrease" fine lines and wrinkles, coarse wrinkles, and under-eye laxity, puffiness and dark circles after four weeks of use, the Mountain View, Calif. firm says. Niquette Hunt, VP of cosmetic and OTC products for Revance Therapeutics, states: "These findings give us the opportunity to provide skin-care products that actually work at the cellular level to decrease the visible signs of aging." Relastin Eye Silk retails for $69

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