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Nipple Cream Gets NPA Seal

This article was originally published in The Rose Sheet

Executive Summary

MOM Enterprises' Baby's Bliss Nipple Cream for Mommies is the first nipple cream to receive the Natural Product Association's Natural Seal, the San Rafael, Calif.-based company announces May 6. The seal signals that the cream - formulated to soothe and moisturize irritated and sore nipples - is made with at least 95% natural ingredients, contains only environmentally friendly and benign synthetics, and contains ingredients that FDA acknowledges are generally recognized as safe, among other standards. "Considering the rigorous application process and commitment to following the standard, MOM Enterprises, Inc. is thrilled to have achieved the seal and will pursue it for all their personal-care products," the company says. The firm also markets gripe water for babies and morning sickness products for mothers-to-be. Products are available at retailers including Whole Foods, Target and Buy Buy Baby
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