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Boots partners with P&G in Italy

This article was originally published in The Rose Sheet

Executive Summary

As part of its European expansion initiative, U.K.-based beauty and pharmacy group Alliance Boots has partnered with Procter & Gamble in Italy. Boots will "leverage P&G's sales force capacity to distribute and promote" its Boots Laboratories skin-care range to pharmacies in the country, firm says. The line - boasting "clinically proven anti-aging benefits" - launched in France and Portugal in the last two years. Boots plans to launch the range in Italy and Spain in the coming months. "Our objective is to expand Boots Laboratories, and we are delighted to be working in partnership with P&G to make these award-winning products accessible to Italian consumers," Ornella Barra, chief executive of Boots' pharmaceutical wholesale division, says in a release
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