Lauder's Smashbox Purchase Strengthens Specialty Distribution, Youth Reach
This article was originally published in The Rose Sheet
Executive Summary
With the acquisition of "photo-studio-inspired" prestige cosmetics brand Smashbox, the Estee Lauder Companies positions itself to further penetrate the youth market and take advantage of alternate distribution channels
You may also be interested in...
The Estee Lauder Companies Hails Return Of Luxury Shoppers In U.S.
The return of the luxury shopper in the U.S. and the strength of the travel retail market provided a significant boost to The Estee Lauder Companies' sales and earnings in the fiscal third quarter, the firm reported during a May 5 earnings call.
The Estee Lauder Companies Hails Return Of Luxury Shoppers In U.S.
The return of the luxury shopper in the U.S. and the strength of the travel retail market provided a significant boost to The Estee Lauder Companies' sales and earnings in the fiscal third quarter, the firm reported during a May 5 earnings call.
Lauder completes Smashbox acquisition
Without disclosing terms, The Estee Lauder Companies announced July 1 that its acquisition of Smashbox Beauty Cosmetics Inc. has been completed. The transaction is expected to be accretive to earnings for fiscal year 2011. Deal was announced May 17 (1"The Rose Sheet," May 24, 2010). Smashbox, based in Los Angeles, was founded in 1996 to meet the "highly demanding" makeup needs at professional photo shoots and has since become a favorite among young consumers and a "top-three" makeup brand in specialty distribution channels