HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By


Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Wet n Wild: For women seeking a sun-kissed glow, Wet n Wild introduces Color Icon Baked Bronzer and Color Icon Baked Eyeshadow - its first baked products. The pressed powder, available in Sizzle and Scorch, delivers a polished finish, firm says. "The baking process makes the product feel more luxurious by giving it a soft and silky touch and offering high color impact," according to a company spokesperson. "In addition, the Wet n Wild limited-edition baked products are marbleized which gives them a multi-dimensional color impact instead of being one flat color." To encourage trial, the company also is introducing Craze Mini Nail Colors in 12 vibrant shades such as Bora Bora, Bali and Maui, priced at $1.99 apiece. Firm is optimistic that consumers will collect colors and make multiple purchases of the limited-edition line in drugstores from May to August

You may also be interested in...

Pantene preps for "groundbreaking" reality ad

Procter & Gamble's "unprecedented marketing support" for the "reinvention" of its Pantene brand continues with online casting call to find "world's first reality hair star." One woman will be selected to appear alongside Pantene spokeswoman Stacy London in live ad airing May 25 on multiple channels "including a major national network, as part of one of the hottest shows of the season," according to recent release. Craig Bahner, VP-North America hair care, notes that "shooting a reality TV ad is the ultimate hair test, and we are confident that our products will pass the test in this one-of-a-kind project." Winner - to be chosen partly by America's vote - also will "Be the Rock Star You Are," an experience offered by Poison frontman Bret Michaels, including tickets and backstage passes to a summer concert, plus travel accommodations. Video submissions will be accepted at 1Pantene.com through April 18

OCA Applauds Organic Board's Recommendation To USDA: "Outlaw Nanotech"

With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program

Beauty Claims Inch Closer To Pharma As Cosmeceutical Sector Expands

Though global market-size estimates differ, analysts at SupplySide West 2010 in Las Vegas agreed that cosmeceuticals remain a promising growth vehicle



Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts