HBW Insight is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Study reveals beauty buying patterns

This article was originally published in The Rose Sheet

Executive Summary

Market research firm SymphonyIRI Group set out to understand today's shopper and found "affordable health and wellness" the new beauty buzz phrase. "Affordability will continue to drive most shopping decisions," said Thom Blischok, president of global strategy and innovation for SymphonyIRI. For example, pricing impacted trial in cosmetics, with 27% of those surveyed only purchasing when there is a deal or sale. However, "people also want to look good and feel good," Blischok noted. In hair care, 27% of 1,000 respondents surveyed wanted products that enhance natural features. As a whole, consumers are taking a "trip route," meaning that they are searching for deals among different retailers. Twenty-five percent of respondents planned to trade down to lower-priced brands or channel surf for deals over the next six months, according to the firm
Advertisement
Advertisement
UsernamePublicRestriction

Register

RS016965

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel