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Arylessence offers new take on rose fragrance

This article was originally published in The Rose Sheet

Executive Summary

Acknowledging that rose fragrances are making a comeback, Arylessence introduces new collection "based on inspiring, true-to-the-rose accords [that] combine surprising fruit, spice and sweet notes to create original perfumes that consumers have never experienced before," according to June 8 release. "These new rose fragrances aren't your grandmother's rose," says Chief Perfumer Bruce Garlick. Firm's Black Rose features "deep blackberry notes to add depth and dimension" and Lychee Rose contains moisture of the ancient Chinese fruit to "enhance the dewy nature of rose." Range also includes Peppercorn Rose and Rose Honey. "Different from traditional, cloying rose scents, they will transform the way consumers think about rose fragrances," the fragrance and flavor manufacturer says
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