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Avon "Hello Green Tomorrow"

This article was originally published in The Rose Sheet

Executive Summary

Firm has doubled its target under "Hello Green Tomorrow" campaign launched in March, announcing June 3 that it will use $2 mil. raised by its "veritable green army" to plant two million trees in South American Atlantic Rainforest. "The two million trees we are planting represent the initial milestone in what will be an ongoing global environmental mobilization effort," says President and CEO Andrea Jung. Avon's contribution will support the United Nations Environment Programme's "Plant for the Planet: Billion Tree Campaign," and restored forest will be monitored by The Nature Conservancy, Avon notes. Company is leveraging its "powerful woman-to-woman network" to raise not only funds but also awareness of "five simple things each and every one of us can do to improve the environment." HelloGreenTomorrow.com features tips for green living and information on the Atlantic Rainforest. While Avon has a history of giving back to its customers, recent initiatives have increased its environmental engagement (1"The Rose Sheet" March 22, 2010, In Brief)

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