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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Avon signs brand ambassador for mark: Direct marketer names "The Twilight Saga" actress Ashley Greene brand ambassador for the mark boutique cosmetics brand. Best known for her role as vampire Alice Cullen, Greene will appear in print and online advertising, the mark magalog and on the mark website. She also will promote the m.powerment by mark campaign, the brand's philanthropic effort dedicated to breaking the cycle of dating abuse and partner violence against young women. "Ashley is a fashion-forward, beautiful young woman who has solid goals and perseveres until she succeeds," said Claudia Poccia, Global President of mark. "Ashley also shares in our mission to empower young women. It is truly a perfect partnership." Mark's first spokesperson was Lauren Conrad, star of MTV's "The Hills." Mark was created by Avon in 2003 (1"The Rose Sheet" March 31, 2003)
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