HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By


Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Avon signs brand ambassador for mark: Direct marketer names "The Twilight Saga" actress Ashley Greene brand ambassador for the mark boutique cosmetics brand. Best known for her role as vampire Alice Cullen, Greene will appear in print and online advertising, the mark magalog and on the mark website. She also will promote the m.powerment by mark campaign, the brand's philanthropic effort dedicated to breaking the cycle of dating abuse and partner violence against young women. "Ashley is a fashion-forward, beautiful young woman who has solid goals and perseveres until she succeeds," said Claudia Poccia, Global President of mark. "Ashley also shares in our mission to empower young women. It is truly a perfect partnership." Mark's first spokesperson was Lauren Conrad, star of MTV's "The Hills." Mark was created by Avon in 2003 (1"The Rose Sheet" March 31, 2003)

You may also be interested in...

Lornamead To Settle With FTC Over Deceptive Lice-Prevention Claims

Firm lacks scientific evidence for the claim that its Lice Shield shampoo and spray products reduce risk of lice infestation by more than 80%, among other statements made in advertisements and on product labeling. Under the terms of a proposed settlement, Lornamead will pay $500,000 to FTC and refrain from using unsupported claims or misrepresenting tests, studies or research in the context of product marketing.

Fairy Tales’ Rosemary Repel Line Offers Natural, Effective Lice Prevention

Fairy Tales Hair Care heads into summer camp season with independent, in vitro study results that suggest its all-natural Rosemary Repel line is more than 92 percent effective at preventing lice infestation

Avon Aiming For $100 Mil. Mark With Teen Initiative In U.S. In 2004

Avon expects its new mark. teen-targeted cosmetics business to generate U.S. sales of $100 mil. in 2004, the brand's first full year of operation, the direct-seller predicted during a meeting with investors March 28




Ask The Analyst

Ask the Analyst is free for subscribers.  Submit your question and one of our analysts will be in touch.

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts