BASF's Cognis Acquisition Creates Preeminent Personal-Care Portfolio
This article was originally published in The Rose Sheet
Executive SummaryBASF's June 23 acquisition of Cognis will make it the global leader in personal-care ingredients and the only supplier "capable of offering a full range of ingredients" in the segment, the firm says
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Consumers’ evolving view of “value” will help increase sales in the natural products industry an estimated 50% to $226 billion by 2018, market researchers say. Value shoppers are moving beyond price as their primary purchasing filter to prioritize convenience, ingredient quality and social consciousness.
BASF took a fashionable approach to exhibiting its ingredients at New York Society of Cosmetic Chemists’ Suppliers’ Day. The firm installed a runway on the trade-show floor to parade sample formulas before potential customers.