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TRIA drops price

This article was originally published in The Rose Sheet

Executive Summary

TRIA Laser Hair Removal System is more affordable with a new $495 price tag, reflecting a $100 drop. "As a category leader, TRIA Beauty is committed to providing the best products at the best price possible," says Kevin Appelbaum, CEO of TRIA Beauty. "As global growth has driven costs down, we are able to pass the savings to the consumer to expand access to our products." Pricing is a critical component in the home-use aesthetic device segment (1"The Rose Sheet" March 30, 2009). The TRIA Laser uses a diode laser, the same technology used in professional laser hair removal systems. "It is the first and only FDA-cleared hair removal system that's been clinically proven to deliver permanent results at-home," according to the company, which is expanding sales of the product and the TRIA Skin Clarifying System ($295) to Bloomingdales, Neiman Marcus and Bergdorf Goodman. TRIA products also are available at TRIABeauty.com and Nordstrom stores
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