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Antioxidant-Rich Yumberry Stars In Murad's Clean Scene For Teens

This article was originally published in The Rose Sheet

Executive Summary

Murad, Inc. introduces a daily skin-care regimen featuring antioxidant Yumberry, designed to impress upon teens "the importance of healthy skin-care habits for life.

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Keep An Eye On Neighboring Industries For Next Big Cosmetic Ingredient

With consumers seeking multi-dimensional sensory experiences from the goods they buy, fragrance and personal-care innovators should be looking to give-and-take with outside industries, according to Amy Marks-McGee, founder of consulting firm Trendincite

Keep An Eye On Neighboring Industries For Next Big Cosmetic Ingredient

With consumers seeking multi-dimensional sensory experiences from the goods they buy, fragrance and personal-care innovators should be looking to give-and-take with outside industries, according to Amy Marks-McGee, founder of consulting firm Trendincite

Marketing In Brief

Murad: Doctor brand introduces Hybrids, a line of four cosmetic/skin-care products designed to brighten skin and conceal flaws while offering anti-aging benefits. Eye Lift Illuminator and Eye Lift Perfector, both 0.06 oz., "increase skin firmness by 50% in just 15 minutes with 5x Firming Technology," while products' Re-Luminate Complex and Smart Moisture System work to hydrate and reduce dark circles instantly and over the long term, company claims. Skin Perfecting Primer, in 1-oz. dewy and matte finish versions, contain Pore Factor-5 to minimize the appearance of pores and regulate oil production "as well as the Adaptive Shade Technology which creates the perfect skin tone match so it can be used under or in place of foundation," according to April 27 release. Priced at $35, "each of these intelligently engineered formulas combines multiple high-performance technologies into a single, convenient 2-in-1 problem solver." Products are available at the Murad Inclusive Health Spa, Murad.com and leading specialty stores, salons and spas. Murad's White Brilliance line - launched on a limited basis in March - also offers consumers more bang for their buck, not only brightening skin but reducing pores as well (1"The Rose Sheet" March 22, 2010)

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