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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Dr. brandt: Dermatologist brand adds crème cleanser to time arrest anti-aging skin-care line formulated with "age-reversing platinum technology," a nano-particle delivery system "that carries vital ingredients deeper into the epidermis," company says. Product costs $50 for 3.7 oz. Time arrest to go - which packages a mini crème cleanser along with time arrest crème and v-zone neck cream in a convenient travel-size kit - also is newly available for $75. Sample packets of time arrest eye serum, time arrest laser tight and time arrest face fluid are included in the kit as well, according to June 29 release. "Time arrest represents a quantum leap in the way we're able to deliver active anti-aging ingredients into the skin," says Dr. Fredric Brandt
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