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Cosmoprof Show In Brief

This article was originally published in The Rose Sheet

Executive Summary

Ahava: Mineral Makeup Care builds on Ahava's expertise based on "years of ongoing research into the effects of natural Dead Sea minerals and algae on the skin," according to company, which displayed new line at Cosmoprof North America trade show in Las Vegas July 18-20. Collection, which will bow at Lord & Taylor, Ulta and Beauty Express in September, consists of four products. Deadsea algae rich foundation is a "full-coverage foundation for mature skin and an injection of newfound vitality," while deadsea algae light foundation provides "total protection for daily use." Line's compact powder "creates a natural blurring effect, fading out fine wrinkles and imperfections," and loose powder, formulated with avocado oil and vitamin E, rounds out the collection
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