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Cosmoprof Show In Brief

This article was originally published in The Rose Sheet

Executive Summary

Ahava: Mineral Makeup Care builds on Ahava's expertise based on "years of ongoing research into the effects of natural Dead Sea minerals and algae on the skin," according to company, which displayed new line at Cosmoprof North America trade show in Las Vegas July 18-20. Collection, which will bow at Lord & Taylor, Ulta and Beauty Express in September, consists of four products. Deadsea algae rich foundation is a "full-coverage foundation for mature skin and an injection of newfound vitality," while deadsea algae light foundation provides "total protection for daily use." Line's compact powder "creates a natural blurring effect, fading out fine wrinkles and imperfections," and loose powder, formulated with avocado oil and vitamin E, rounds out the collection

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Ahava Rebrands To Further Penetrate North American Market

Israel-based Ahava Dead Sea Laboratories is counting on a rebranding effort to make its skin-care lineup more accessible and consumer-friendly and ultimately to help the firm increase its presence in North America.

Marketing In Brief

Beiersdorf/NIVEA: New Beiersdorf Travel Retail Division is intended to expand the reach of the German firm's NIVEA skin-care brand. Headed by Ilka Schütte and based in Switzerland, the new business will implement a multi-phase travel retail expansion plan, beginning with Europe, the Middle East and Africa, followed by Asia and eventually the Americas. "About 70% of travelers currently make zero purchases in travel retail shops inside airports, as they've thus far been unable to find products that meet their needs and their budget," Schütte says in Oct. 20 release. NIVEA products will be offered in a variety of price ranges "with the particular needs of ... families and charter travelers in mind," the exec notes. More than 65 NIVEA personal-care products and travel sets will be available overall at airports and on airplanes, ferries and cruise lines. Airports in major German cities and in Copenhagen, Istanbul and Vienna will be among the first expansion locations, the firm says, noting that its global strategy is largely based on its recent success expanding travel retail in the Middle East

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