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New Products In Brief

This article was originally published in The Rose Sheet

Executive Summary

Boscia: Preservative-free prestige skin-care brand breaks from convention and from its "trademark green-on-white, clean" packaging with launch of peel-off Luminizing Black Mask, priced at $34 for 2.8 oz. and available now at Sephora locations, Sephora.com and BosciaSkincare.com. Product not only strips skin of impurities and excess oil with Calcium Montmorillonite Clay - harvested in France and containing 67 minerals that help to cleanse and exfoliate - but also delivers anti-aging agents, company says. Maritime pine bark extract and rosemary leaf extract offer powerful antioxidant protection, vitamin C brightens skin and reduces fine lines and wrinkles, and witch hazel and eucalyptus extract provide anti-inflammatory and antiseptic benefits, according to boscia, which operates out of Irvine, Calif., but is owned by Yokohama, Japan-based FANCL Corporation. Rather than using "harsh" preservatives in its formulas, company relies on innovative manufacturing and packaging techniques to ensure freshness; its products "have all been tested for freshness for three years from the date of fill," it says

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