Macy's "Impulse Beauty" Zones Give Shoppers Space, Boutique Brands
This article was originally published in The Rose Sheet
Executive SummaryMacy's is giving consumers the opportunity to shop for cosmetics without the sometimes unwelcome assistance from beauty advisors
You may also be interested in...
With an ever-changing customer in mind, Nordstrom has decided to step back and give shoppers some space in the beauty department by removing fragrance models and harnessing aggressive salespeople.
At the Fragrance Foundation’s 2011 State of the Industry event, WSL Strategic Retail Founder Wendy Liebmann discussed some of the “bold and innovative” measures retailers have taken in 2011 to increase store traffic and get consumers excited about spending on beauty.