HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Natural Products In Brief

This article was originally published in The Rose Sheet

Executive Summary

"Natural" hair relaxer: Green-Wonders Naturalaxer Kit-In-A-Jar relaxes hair naturally with shea butter, vitamins, minerals and amino acids, raising the alkalinity (pH) of hair to soften and loosen curls, ethnic hair-care company Green-Wonders announces Sept. 14. Product, made with 92% to 98% natural ingredients, is unique as most relaxers on the market rely on synthetics such as sodium hydroxide to break the bonds of hair, according to Green-Wonders. The line was developed over a 15-year period by beauty expert and hair-care professional Angela de Joseph, who previously worked for Johnson Products Company's Ultra Sheen and Afro Sheen brands. She says she saw a need for a natural relaxer "after seeing too many black women with hair and scalp damage from chemical hair relaxers." The Naturalaxerkit, which relaxes hair for about a month, contains one application of relaxer, as well as shampoo, conditioner and blow dry oil. It can be purchased at Green-wonders.com and Naturalaxer.com for $29.99

You may also be interested in...



Marketing In Brief

Stem Cell Assurance: "One of the first companies to provide adult stem cell collection and banking services to the general adult population," Boca Raton, Fla.-based Stem Cell Assurance introduces anti-aging skin care featuring Mibelle Biochemistry's PhytoCellTec Malus Domestica. According to Mibelle, the liposomal preparation features stem cells extracted from a rare, "ageless" Swiss apple (Uttwiler Spatlauber) and "has been shown to protect skin stem cells and delay the senescence of hair follicles." Stem Cell Assurance's Stem Cellutrition line consists of peptide-enhanced Plant Stem Cell Serum, which achieves the "miracle of creation [in] the birth of smooth, youthful skin," Glycolic Apple Cleanser for "maximizing the tissue's availability to the serum's benefits," and Apple Amber Scrub. The set of three products retails for $175. "With our vast physician network and scientists, we are proud to launch a scientifically based cosmetic formulation based on current research and cutting-edge technology using stem cells," says Director of Medical Alliances Robert Kast. New York company Emerge Labs also uses Mibelle's plant stem cell technology in its $120 Swiss Apple Stem Cell Serum (1"The Rose Sheet" Sept. 28, 2009). Grape stem cells Emerge: New sun-protection cream from Emerge Labs incorporates another Mibelle ingredient - PhytoCellTec Solar Vitis - based on stem cells derived from the Gamay Teinturier Freaux grape. Grape's free-radical-scavenging anthocyanins and other metabolites combat photo-aging by "protect[ing] and maintain[ing] the activity of epidermal stem cells, even in cases of stress induced by UV." Grape Solar Stem Cell Protection Cream with SPF 30 costs $90

OCA Applauds Organic Board's Recommendation To USDA: "Outlaw Nanotech"

With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program

Beauty Claims Inch Closer To Pharma As Cosmeceutical Sector Expands

Though global market-size estimates differ, analysts at SupplySide West 2010 in Las Vegas agreed that cosmeceuticals remain a promising growth vehicle
UsernamePublicRestriction

Register

RS017202

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel