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Victoria's Secret drops a Bombshell

This article was originally published in The Rose Sheet

Executive Summary

The firm's catwalking Angels are the inspiration behind Bombshell scent. "We realized that the only way to make our signature scent as unique and explosive as the Bombshells that inspired it was to create an entirely new fragrance category: Fruity Floral Aromatic," says the firm in a Sept. 14 release. Victoria's Secret collaborated with Givaudan for the scent, which features a base of shangri-la yellow peony from China, purple passion fruit from the Brazilian jungle and vanilla orchid. A headspace note of Italian sun-struck pine was added for a twist, along with a note of Ligurian coast pine. Bombshell follows the release of Love Rocks fragrance earlier this year. "Dream Angels Heavenly is America's No. 1 fragrance, and we've won FIFI Awards for two years running: Love Rocks in 2010 and Sexy Little Things Noir in 2009," says Shashi Batra, president of Victoria's Secret Beauty. "Victoria's Secret Bombshell takes our fragrance portfolio to another level. Our customers love it, and we expect great things." Bombshell is available at Victoria's Secret stores nationwide and online

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