New Products In Brief
This article was originally published in The Rose Sheet
Executive Summary
Crest Pro-Health Complete Rinse: Newest member of Procter & Gamble/Crest's Pro-Health family is Complete Rinse, designed for "comprehensive oral care." Product offers six key benefits, helping to rebuild enamel, prevent cavities, clean teeth and gums, kill germs that cause bad breath and freshen breath, according to Oct. 7 release. The sixth benefit of Crest Pro-Health Complete Rinse is "no burn of alcohol." Available in Fresh Mint and Clean Mint varieties, the new rinse also contains fluoride. Johnson & Johnson offers a similar 6-in-1 solution for oral hygiene - Listerine Total Care Anticavity Mouthwash. Marketing for that product drew a warning letter from FDA, which said the company was making unapproved drug claims. A related class-action suit has since been filed against the company (1"The Rose Sheet" Oct. 11, 2010, In Brief)