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Parlux Has “Enough" Celeb Fragrances, Says CEO, Reaffirming New Direction

This article was originally published in The Rose Sheet

Executive Summary

Still reeling from the loss of the Guess fragrance license, which contributed to a 37% decline in sales for the third quarter, and in light of recent frustrations surrounding the launch of Reb'l Fleur by Rihanna, Parlux Fragrances CEO Frederick E. Purches maintains that it’s time for the company to change direction.
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