Fragrance Industry Must "Re-Engage" With Prestige Shoppers, Execs Say
This article was originally published in The Rose Sheet
Executive Summary
Procter & Gamble U.S. Prestige President & CEO Don Loftus encourages fragrance marketers and retailers to “do some real shaking up” in the way that they display fragrances and approach customers in department stores.
You may also be interested in...
In Brief
CIR: More Formaldehyde Data Needed
Beauty Firms Using AI-Based Tools Could Be Subject To Health Privacy Laws In US States
Using AI-based programs to collect and store consumer information risks running afoul of new health privacy laws cropping up in US states. Lack of federal regulation or guidance on the issue is one of the biggest challenges for beauty firms deploying AI, according to Stacy Marcus, partner at Reed Smith LLP.
IFF Narrows Focus To Fragrance, Health, Food
International Flavors & Fragrances agrees to sell its Pharma Solutions business to plant-based ingredients company Roquette for an enterprise value of $2.85bn to reduce debt and streamline its business to three segments, including scents.