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Fragrance Industry Must "Re-Engage" With Prestige Shoppers, Execs Say

This article was originally published in The Rose Sheet

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Executive Summary

Procter & Gamble U.S. Prestige President & CEO Don Loftus encourages fragrance marketers and retailers to “do some real shaking up” in the way that they display fragrances and approach customers in department stores.
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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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