Alberto Culver Files Trade-Dress Suit To Protect TRESemme Brand
This article was originally published in The Rose Sheet
Alberto Culver has filed a federal lawsuit against Apollo Health and Beauty Care Corporation, the largest private-label personal-care manufacturer in Canada, charging the firm with violating its TRESemme trade dress.
You may also be interested in...
Firm has filed suit in the Federal Court of Canada against Concord, Ontario-based Apollo Health and Beauty Care Corporation for infringement of intellectual property related to its Herbal Essences brand. Private label manufacturer "is distributing look-alike Herbal Essences shampoo and conditioner products" that infringe P&G's trademark, trade dress and design "to capitalize on the brand's success and loyalty," according to Dec. 11 release. P&G asks that Apollo be ordered to stop distributing the infringing products, recall existing inventory from store shelves and destroy the bottle molds. RNA Corporation and Blue Cross Laboratories also are among companies P&G has sued for alleged violations of its Herbal Essences patents (1"The Rose Sheet" Aug. 25, 2008, p. 10; 2"The Rose Sheet" Jan. 21, 2008, In Brief)
A new report from market-research firm Euromonitor International suggests that global consumption in the coming year will see a blend of established, new and counter trends, challenging the way consumers live and shop. Within beauty, marketers may seize on the trends of value shopping, gender-blurring and embracing of aging to reach discriminating consumers in 2016.
Procter & Gamble management highlights product sampling and trials as opportunities to drive home product benefits with consumers at a time when the firm is increasing prices to counter the currency impact of the strong dollar. Analysts pressured P&G CFO Jon Moeller for details on the firm's turnaround following a troublesome quarter.