Look In Existing Regs For Social Media Marketing Guidance, Experts Say
This article was originally published in The Rose Sheet
Firms waiting for FDA to issue guidance on the use of social media for marketing and promotion can look instead at existing regulations both in and outside the agency, experts said recently.
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One year after the Federal Trade Commission updated its "Guides Concerning the Use of Endorsements and Testimonials in Advertising," there is still confusion surrounding the changes and questions as to how they affect marketers, bloggers and product endorsers
Starting March 1, 2011, the U.K.'s Advertising Standards Authority will extend its watch to marketing messages on companies' own websites and "in other non-paid-for space under their control," such as Facebook and Twitter
FDA officials acknowledge ensuring the accuracy of all claims consumers make online about products is impossible, but the agency will hold firms accountable for information on or linked to their Web sites