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Naturals No Longer Niche, Taking Eco-Beauty To 8.5% Of Total U.S. Beauty

This article was originally published in The Rose Sheet

Executive Summary

While eco-beauty may be rooted in organic, purist brands with a bundle of certifications, it’s the loosely defined “naturals” with mass appeal that are growing the eco category and will continue to do so in the future, Organic Monitor says.

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