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U.K.-Based Neal’s Yard Remedies Takes The Direct Approach In The U.S.

This article was originally published in The Rose Sheet

Executive Summary

Neal’s Yard Remedies built its brand on a retail concept, with its first store opening 30 years ago in London’s Covent Garden, but it has logged $3 million in sales in the U.S. since September 2009 without a single retail outlet.
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